VideoNuze Posts

The 3rd annual NABShow Online Video Conference, which VideoNuze is producing, is coming up on April 24th and 25th in Las Vegas. We have a high-impact 1 1/2 day program including nearly 50 speakers on a dozen different sessions.

I’m especially excited about our 2 keynotes guests who I will be interviewing to kickoff each of the days. On day 1, Jim Lanzone, Chief Executive Officer, CBS Interactive and Chief Digital Officer, CBS Corporation, will join me to discuss the company’s transformation to a next generation content company. Among the many topics we’ll explore is the SVOD service CBS All Access and how it’s driving the company’s overall strategy for multiscreen success.

Then on day 2, I’ll interview Michael Paull, who has just taken over as CEO of BAMTech, which is owned by MLBAM, The Walt Disney Company and the NHL. Michael was previously VP of Amazon Channels, where he quickly built up an offering of 120+ SVOD options that Amazon Prime users can easily subscribe to. Michael and I will discuss the fast-evolving role of online and mobile-delivered live sports, direct-to-consumer business models and achieving excellence in user experiences.

The program will also feature sessions on data, mobile video and apps, live streaming, virtual reality, converged advertising, sports, TV Everywhere, innovation and much more. Among the dozens of speakers are executives from Adobe, Akamai, Amazon, Brightcove, FreeWheel, Comcast Technology Solutions, Google, GoPro, Gracenote, IBM Cloud, NBC Sports, Nielsen, PBS, Raycom, Roku, Synacor, TiVo, Videology, Verizon Digital Media Services and many others.

It promises to be an action-packed program diving into many of the most urgent industry topics. You can save $100 on registration now by using this link and code EP06. Don’t miss out, register now!

4C Insights, a data science company, announced a suite of TV ad planning, buying and measurement tools called 4C TV. Collectively, the tools are meant to give advertisers and agencies the ability to efficiently zero in on their most-desired audiences by leveraging multiple data sets.  At the Advanced Advertising conference in NYC, chief product officer Anupam Gupta gave me a short demo illustrating how a buyer can use a simple workflow to quickly create a targeted TV media plan using 4C TV.

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I’m pleased to present the 363rd edition of the VideoNuze podcast with my weekly partner Colin Dixon of nScreenMedia.

This week Colin and I interview Clark Pierce, who is SVP, TV Everywhere and Special Projects at FOX Sports. Online delivery of sports has become a big driver of video consumption, as FreeWheel’s Video Monetization Report for 2016 highlighted earlier this week. As Clark explains, FOX Sports has fully embraced streaming sports, including 2 different Super Bowls, the World Series, multiple soccer tournaments, professional golf, NASCAR and more.

Clark details how Fox Sports has focused on the authenticated TV Everywhere model for sports streaming to an ever-growing array of connected and mobile devices. He shares insights about how FOX Sports approaches delivery quality, with detailed modeling of live audiences. Clark also talks a lot about how FOX Sports is continuing to innovate the viewer experience, incorporating data, multiple streams, audio and much more.

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Early bird discounted registration is now open for the 7th annual VideoNuze Online Video Advertising Summit on Wednesday, June 14th at the Westin Times Square in NYC. As always, the Ad Summit program will offer a 360-degree, comprehensive view into all of the hottest topics in online video advertising.

Of course these days online video advertising is rapidly converging with linear TV, mobile video, social and set-top box VOD/addressable advertising. Advertisers increasingly want multi-screen campaigns that target specific audiences and achieve measurable results. We’ll be digging into all of this and other critical industry topics through a mix of keynotes, fireside chats, well-curated panel discussions and research presentations. Detailed program info will be posted soon.

Over the past 6 years the Ad Summit has become a premier day of learning and networking with industry leaders from content providers, advertisers, agencies, technology companies and others in the ecosystem. Last year's Ad Summit drew over 400 attendees and 50+ executive speakers. I’m confident this year’s Ad Summit will once again be a must-attend event.

I'm excited to have 11 industry-leading companies on board as initial sponsors, including exclusive Title Partner FreeWheel; Premier Partners VertaMedia and Videology; Headline Partners Beachfront Media, Cedato, SintecMedia, Smart AdServer and Vemba, and Branding Partners Brightcove, Roku and Spotx. I’m honored they've decided to be a part of the Ad Summit. I’ll have other sponsors to share soon.

If you'd like to learn more about speaking and sponsorship opportunities, please contact me.

Learn more and register now!

FreeWheel has released its 2016 year-end Video Monetization Report,  revealing, among things, that ad views in live streams grew 36% in 2016, powered by marquee sports events and the U.S. presidential election that were streamed to connected devices. FreeWheel cited the Summer Olympics, Super Bowl 50, Game 7 of the World Series, and the first presidential debate in particular as major contributors.

More broadly, live video helped drive the 24th consecutive quarterly increase in both content views (up 20%) and ad views (up 17%) in Q4 ’16. For the full year 2016, content views increased 26% and ad views increased 24%.

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Akamai has launched Akamai Media Acceleration, a new content delivery technology which boosts the quality of over-the-top video, as well speeds up video game and software downloads. In a briefing, Alex Balford, senior product marketing manager, media, told me that Media Acceleration was developed in order for Akamai customers to deliver broadcast TV quality OTT experiences to viewers, whose expectations continue to rise.

Alex said that Media Acceleration addresses the last mile connection from the edge of Akamai’s own network to the viewer’s device. It uses an emerging technology standard called “Quick UDP Internet Connections” or “QUIC,” to detect and overcome congestion or latency, including in the viewer’s in-home WiFi network.

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Teads, which pioneered the outstream video ad format that has been widely emulated, is being acquired by Altice, the multinational telecom provider.  The purchase price is up to 285 million Euros, or approximately $307 million, with 75% paid at closing and the remaining 25% based on Teads’ 2017 revenue performance. Teads’ Executive Chairman Pierre Chappaz and CEO Bertrand Quesada will continue leading Teads.

For Altice, which previously acquired and combined 2 large U.S. cable TV providers Cablevision and Suddenlink over the past 2 years, creating the 4th-largest player in the industry, the Teads deal is a bid to increase its advertising footprint, which the company said will be 700 million Euros or nearly $650 million per year.

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